GSI helps healthcare marketing company save time and money
When a small business grows rapidly, providing high-caliber service to clients becomes even more important. Through new project management and workflow tools, healthcare marketing company HMS produces an even higher volume of publications, while flawlessly customizing each.
The ChallengeA pioneer in prevention-based marketing, HMS creates customized and clinically-reviewed booklets on preventive heart health. The booklets are individualized for each client’s cardiology department, providing detailed information on services and specialists. Managing the many different designs and versions was becoming complex, as were distribution and fulfillment. HMS also needed to reduce customer changes during the most costly phases of print production. The SolutionIntegrated marketing company Graphic Solutions Inc. assisted HMS with developing a new approach to managing production and printing of the heart health booklets. GSI introduced a series of tight technical specifications and a playbook for managing the entire production process, from initial design to fulfillment. GSI also provides secure FTP sites for job submittal and client review, personalized to each HMS client. Online proofing helps to prevent last-minute changes late in the production cycle.
The ResultThe streamlined production process shortened the publication cycle by 10 days, saving time and money for HMS and its clients. Changes at final proofing have been all but eliminated. With the new process in place, GSI provides shrink wrapping and fulfillment very close to ship date, supporting faster distribution. To date, GSI has printed and delivered millions of heart healthy publications for HMS. |
About Health Marketing Solutions (HMS) Health Marketing Solutions, pioneer in prevention-based marketing since 1991, creates customized, clinically reviewed booklets that effectively present preventive heart health information while raising community awareness of cardiovascular services for more than 50 hospitals and institutions. "Production management from GSI helps us serve even more clients, while delivering high-quality, smoothly-executed publications" says Susan Levy, Health Marketing Solutions President.
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