You know that narrowly defining target audiences and creating highly specific messages will produce positive results. However, market windows are shrinking. Marketing budgets are stretched. And the pressure is on to use new, unfamiliar technologies to grab market share before the competition. In order to succeed, you must invest your marketing dollars wisely.
The GSI Integrated Marketing Solution is the answer. We’ll help you utilize the latest technologies and maximize your marketing budget, while you identify prospects, create customized communications, and reach customers that are likely to buy your product.
The solution utilizes sophisticated psycho-demographic indicators and data to help you identify potential customer segments that need, want and will purchase your product. Then variable data marketing and printing personalizes content within your messages to resonate with customers and trigger the desired action.
After identifying segments, the created messages are quickly sent via multiwave communications (direct mail, email, cellular, SMS, instant messaging and facsimile) through each customer's or prospect's preferred message delivery channel to ensure the deepest reach.
The solution helps you control operating expenses by reducing carrying costs incurred when printing and inventorying large quantities, minimizing collateral waste that occurs through obsolescence, as well as reducing storage costs.
In addition, all four of our marketing solutions help you control content to ensure you comply with legal, and help you control your brand identity as well.
Our Integrated Marketing Solution includes personalized microsites for direct marketing, event registration, offer redemptions, satisfaction surveys/polling, profile updates and product ordering. The Solution also provides campaign reports, dashboards and analytics so you can make timely marketing decisions and even more relevant customer communications by making real-time adjustments for better ongoing performance.
Integrated marketing company GSI offers integrated marketing communications, digital and offset printing, and web design and development to customers in Seattle, Tacoma, Bellevue, Kent, Renton and the greater Puget Sound area.