Personalized Microsites Land Customers

Our personalized microsites are the backbone of our Integrated Marketing Solution. Custom-built microsites work in conjunction with direct mail or email campaign efforts utilizing copy, design and architecture to create highly effective offers and conversions.

Variable printing gives each prospect their own personal URL, or pURL. When they go to that pURL, they see a message or offer just for them.

Within these personalized microsites, you can present specific messaging to distinct demographic subsets of your target market while highlighting the most pertinent pieces of your offering. They can also be used to test the effectiveness of new messaging and promotional strategies. Now that’s targeted, integrated direct marketing!

Personalized microsites can:

• Optimize conversion rates for your campaigns
• Speak to specific demographic subsets of your target market
• Highlight in detail individual aspects of your offering
• Enable you to test varying messages and content
• Track and measure results in real time

To learn more about our website design and development services, in particular our personalized microsites, contact us.

Integrated marketing company GSI offers integrated marketing communications, digital and offset printing, and web design and development to customers in Seattle, Tacoma, Bellevue, Kent, Renton and the greater Puget Sound area.